A media and public debut event for the redesigned 2014 Nissan Rogue, staged at the Tennessee Titans stadium in Nashville with hands-on displays, a closed test-drive course, and a recording-studio dinner party.
Nissan launched a complete redesign of its compact SUV, the Rogue, for the 2014 model year, with an emphasis on luxury and fuel efficiency. We helped George P. Johnson design a special event at the Tennessee Titans stadium in Nashville, Tennessee, for its debut to the media and the public. A hands-on display showcased individual upgraded elements, and a Nissan engineer was on hand to give insight to their design and purpose. To see that design and purpose in action, we set up a closed course in the stadium parking lot, where the press were able to test drive the vehicle under controlled adverse conditions. And we organized an itinerary for their long drive to driver switch points at cool destinations, featuring local artisanal treats of food and other fun Nissan Rogue branded swag. A gourmet barbecue kept their energy up throughout the day. And as a capper, we held a dinner party at a legendary Nashville recording studio, setting up banquet tables in the main hall recording space.
